When he was born on March 21, 1974, he did not have his feet in his shoes, but he had the gift of making them without knowing it.

The young Tokam (his last name), under the stricture of his Bandjoun family (west of Cameroon) will make a formal academic journey, then leave his country at the edge of his adult life to continue his studies in a sector that he was passionate.
He is 22 when he arrives in Europe in 1996.
He will obtain a BTS in audiovisual maintenance, then follow a complementary training in these professions of telecommunication in perpetual change … but he will end up submitting to what is strongest in him!
He has a whole “geek”, but everything is art in him, because he can also draw and make clothes.
He was a craftsman since his tender youth, but would it have pleased his family if he had said it since his childhood?
In 2006, he’s been in Paris for 10 years … it was not easy to get there. He had to make great efforts to stay upright, but the most difficult thing is to succeed by doing what he wants!
He bravely decides to give up what he has studied to devote himself entirely to what he has loved and dreamed of doing in his life.

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Mohammed El Fikri, having worked for a dozen years in the field of cosmetics, with a good and brilliant experience, decided in 2001 to launch his first shop: Special Beautiful on the Chaussée de Wavre.

“Special beautiful, beauty in the heart of the action !!!!! ”

Today the company has two stores on the same street. One exclusively specialized in the sale of small and large professional hair salon equipment and the other in the sale of high-end cosmetics products for care, makeup, beauty and natural wicks this at unbeatable prices.

With its two stores Special Beautiful brings Matongué district an unequaled height. The luxurious space of its stores, the pleasant surroundings and the professional arrangement of the products on the shelves give this brand all the charm and fame.

Special Beautiful also puts all its experience at the service of its customers thanks to its charming team of beauty experts who is ready to give you all the attention to advise you every day from Monday to Thursday from 10h to 19h and Friday, & amp; ; Saturday from 10h to 19h30.

So ladies and gentlemen go for a ride and you will not be disappointed.

Opening time

Monday: 10:00 – 19:00

Tuesday: 10:00 – 19:00

Wednesday: 10:00 – 19:00

Thursday: 10:00 – 19:00

Friday: 10:00 – 19:30

Saturday: 10:00 – 19:30


Chaussée de Wavre 60 1050 Ixelles
+32 (0) 2 / 324.86.30
+32483 / 48.15.02

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If there are still some for whom equity, equality, justice have a meaning, Jean-Damascène Hategekimana is one of those rare individuals whose value of being is not found only in words but also in attitude daily. He is a lawyer at the Brussels Bar since January 1, 2002. We meet this lawyer, one of the many examples of African excellence that the young generation Afro-descendants of Belgium can look to try to find a point of orientation. An example of professional success whose skills deserve to be put in the limelight.

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She lives in the flat Belgian country for 35 years. The spotlight is focused today on another representative of the diversity of African diversity present in Belgium. Fatoumata Fathy Sidibé, women with several caps is what we could call a woman of character. And the character, when one is a woman, moreover engaged in politics in a society where sexism persists, it is necessary to have and especially to reveal it. She does not miss it. On the contrary.
From June 2009 to June 2014, she sat as a member of the Brussels Regional Parliament for the political group Fédéralistes Démocrates Francophones (FDF became DéFI)). She was President of the Social Affairs Commission in the French-speaking Parliament of Brussels and President of the FDF group in the French-speaking Parliament of Brussels. Following the regional elections of May 25, 2014, she again sits as Member of Parliament for the 2014-2019 legislature. She is also an author and painter.
Interview with a lady committed to multiple paths, defining herself as a plural woman.

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The reference of Afro-cosmetics products and the Brazilian wicking specialist

Located at 52-53 and 60 Chaussée de Wavre in Brussels, Chez Mohammed or Special Beautiful, is today a true icon and reference in Afro-Cosmetics care and beauty products in the sunny and colorful neighborhood of Matongue, Ixelles.

This great worker who has not stopped wanting to make the fair sex irresistibly beautiful, has built a real empire of beauty, with exclusive products, all in a warm space where you get lost so much products for Daily maintenance and important moments in life such as wedding, swarming and just want to stay in places. Mohammed opens the doors of “Special Beautiful”, “Chez Mohammed”, passionately evokes his projects and his vision of the future, what makes the Difference Special Beautiful.
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Hello Mohammed, how do we get here?

Hello, thank you for giving me the opportunity to talk about this passion and desire to make the Afro woman always more beautiful, products that we offer to maintain his skin and hair

Originally from Antwerp and Belgium, my parents immigrated to Belgium in 1978. After a classical school career, I worked for Orient House as early as 1998, but my desire to create and undertake led me to become my own boss. in 2004, with the support of my family and my boss at the time.

Why the name “Special Beautiful” or “Chez Mohammed”?

Indeed, the company is now called Special Beautiful, but the general public, customers and businesses in the neighborhood know “Chez Mohammed” is the name that customers have given me, for kindness. “Special” because our service is special, in the whole neighborhood we will be according to customers in terms of advice and solutions “special”, and “Beautiful” in relation to beauty.

What did Special Beautiful find?

We are specialized today in Brazilian wicks, we have an exclusivity on the best brand of Brazilian wicks that can not be found elsewhere in the neighborhood. In locks that we keep 4 to 5 years. A duration that seduces a lot, because usually women keep some wicks just 6 months …

We also have exclusivity in the Sybel product lines, highly competitive in L’Oreal products, and many other products that are not found anywhere except at Special Beautiful.

Our customers also find products created and developed by the house, note freeze for nails, shampoos and after shampoo, hair oxidizer, fading powder, shampoo without sulfate and paraben, conditioner and mask for hair 2 in 1.

Customers can take the time to get advice at the store.

Why do women prefer Beautiful Special to another Health and Beauty Store?

Just take an example, when we go to l’Oréal to buy products, we are given training to explain the colorations and discolorations, we have qualified people and graduates who know advised customers, we are indeed supported by the brands for professional advice to customers, L’Oreal, Artego … etc.

When a customer buys a product for a treatment, it really works, it is the seriousness in the advice and the quality of our products which made our reference.

Can customers buy your products online without moving?

Absolutely, we launched some time ago an E-commerce site called NARROS, the products sold on the website are our products, and even those created and developed by Special Beautiful, whatever the region of the country or of the world where we live, we can be beautiful and talk with our products.

What advice would you give to young people who start, who want to undertake?

First believe in his potential, his project, arming himself with patience, put everything as energy in his project, try to attract investors, even his relatives for a departure. And in business like businesses, being serious, having the soul of salesman – or training, there are a lot of books on this subject – sell and make profitable, well surrounded by advice.

You know, I myself have experienced a lot of discrimination at work, which deeply shocked me, I worked in metallurgy, and do a lot of other jobs … it forges a character, and allows you more to hang on, we have also known low and high, but have always believed.

What is your view of the Matongue neighborhood?

I discovered Brussels, and then Matongue which is a district very rich in diversity and dynamic. I take advantage ofIn this forum, I would like to thank Sub-Saharan Africans, Congo DRC, Cameroon, Ivory Coast, Guinea, Senegal, etc. that helped me succeed. Due to the presence of many hair salons in the neighborhood, we specialized in the products they use every day to support them, including chairs, clippers, shampoo, after shampoo … etc . All in all for hairdressing.

What do you think of the action of Vitrine Africaine, which we have been doing for some time?

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